The importance of developing brand identity for your dental practice

Our Branding coach Les Jones, Marketing Director for Practice Plan, explains  the importance of developing a brand for your dental practice. He also explains all the elements that will contribute to patient and public perception of what the dental practice brand is.

Les Jones

Les is the Marketing Director at Practice Plan and has over thirty years' experience of working within the creative and dental sectors in the fields of design, marketing and strategic consultancy. Les is an experienced facilitator and speaker with a reputation for his creativity and fresh-thinking in business. He is also a published author, professional photographer and the creator and editor of The Business of Dentistry Magazine. Key areas of expertise: Communication, design and branding, Marketing and the customer journey, Strategic planning and Idea generation.

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