8 ways to kickstart your most successful year in dentistry
With Christmas a distant memory, now is the time for renewed energy and ambition, and the time for us to set business goals for the rest of the year. Perhaps you already know what you want to achieve?
If you’re struggling, take a look at our list below for some great ideas to help you make the coming year your most successful and prosperous yet.
1. Attend a conference
It’s the perfect time to get some conferences in your diary for the coming year. Attending a dental conference is a beneficial activity in many ways. It’s a chance to brush up on new skills and improve your knowledge in new areas of dentistry. It’s also a great place to meet other like-minded dental professionals and build your network of referrers.
There are some great events lined up in the UK for this year. Here are just a few:
- The Great Clinical Paper Debate, London, 16 February 2018
Following on from the success of ‘Renaissance’ and ‘Magic ‘I’’, BioHorizons are excited to present a day where the clinical evidence and schools of thought are challenged live on the podium!
- Henry Schein Dental Digital Symposium, London, 27 – 28 April 2018
This event is designed to further the learning process for dental professionals, driving innovative solutions in terms of how we predict, diagnose, manage, treat and prevent illness. Clinicians who want to see emerging technologies and understand how they will impact the care delivered are encouraged to attend.
- Scottish Dental Show, Glasgow, 27 – 28 April 2018
Delegates can gain up to nine hours of verifiable CPD on topics ranging from composites, digital dentistry, child protection and safeguarding, mouth cancer, radiation protection and many more. The 2018 event promises another world-class speaker line-up and more than 140 exhibitors.
- Stars of Dentistry ’18, London, 15 June 2018
Stars of Dentistry ’16 was nominated for Event of the Year at the IPAC Awards — it is an intensive one-day seminar featuring some of the brightest international stars of dentistry.
2. Take a course
Clinical excellence is of course key to a successful career in dentistry. Maintaining a high level of expertise requires constant learning. So whether you’re new to implantology or you already have some experience, undertaking training is always beneficial. There are lots of courses available from a wide range of sources, so make sure you do your research and speak to people who may have attended some in the UK.
- Henry Schein Courses
Henry Schein Education and Development has a responsibility to provide dental professionals with highest quality CPD covering the most current information available on a wide variety of topics using traditional teaching methods, from new techniques, materials and technology to innovative practice solutions.
- BioHorizons Training Courses
BioHorizons offer a host of training for the whole dental team. We cover a wide range of topics and courses aimed at those with limited experience right through to those with who are at a more advanced level.
3. Work on your ‘personal brand’
We all understand the importance of a strong brand when it comes to your practice — in a nutshell, it’s about making the practice identifiable and memorable — but what about when it comes to you? We still love Dr Milad Shadrooh aka ‘the singing dentist’s hilarious parodies of popular songs. This is a guy who has got his personal branding sussed out. He’s promoted his unique ability to bring fun to dentistry and built a successful business with it.
Now, we’re not saying that you need to adopt a quirky affectation to get noticed. But you should think long and hard about who you are and what you stand for. Are you communicating this effectively? This is your personal brand.
4. Get your finances in order
Topics like tax and accounting perhaps aren’t the most exciting for a dental professional. But they’re pretty essential to a stress-free life. Perhaps 2018 is finally the time to sort out some of those problems you’ve been sweeping under the carpet. We’ve some really great advice when it comes to your finances. Check out:
5. Invest in digital marketing
You don’t need to be a 17 year old glued to your smartphone to understand that the internet is… well… kind of a big deal — Google gets over 100 billion searches a month! If your practice isn’t presenting the right image of itself online — or worse; not registering at all — business will only get slower.
Digital marketing, from creating targeted online adverts and improving search engine visibility to building popular social media pages needn’t be particularly expensive. There are lots of things you can do on your own if you’re willing to invest a bit of time. We’ve published a tonne of great content to help you with digital marketing:
- How to use social media to drive demand to your dental practice
- How to increase the number of patients via your dental implant website
- Inbound Marketing for the Growing Dental Practice
- Your dental practice branding guide to set you apart from your competitors
- How to make your dental practice stand out from the crowd
6. Invest in offline marketing
Despite the unequivocal importance of digital marketing, good quality offline marketing of your dental practice still has an essential role. Just like The Implant Hub expert Mark Oborn says: “bad marketing never works, good marketing does”. A targeted and creative marketing campaign should be beneficial to your practice, regardless of the medium. Perhaps there are opportunities in your local area for innovation in:
- Radio advertising
- Public space advertisements
- Print media
7. Auditing your suppliers
We all know that switching car insurance providers, energy supplier or even banks can yield a better service and smaller bills. Well, the same is true of course of dental suppliers. Just because they were the best supplier when you started using them, doesn’t mean that they’re the best service for you now.
- Create a list of all your existing suppliers and what they supply.
- Highlight the ones that are: a) the most essential to your business and b) cost the most.
- Conduct some research to find out if you’re getting the best deal.
Perhaps there are better prices or products now available from your existing supplier? Are you getting the level of value and service from your existing supplier that you expected? It could even be time to change supplier completely.
8. Update the technology used in your practice
Staying current with the technology that you use in practice can lead to greater efficiency and better customer service. From practice management software to CAD-CAM, the right technology is essential for your dental practice. The digital age is here and technology is constantly evolving — it’s vital that your dental practice keeps up!
So there we have it, 8 ideas to help propel you and your dental practice in 2018.