According to independent research carried out at the very end of 2015 (source Rose McGrory Social Media Limited), there are around 30 million Brits active on Facebook, representing 43% of all social media users. Half (23%) are using Facebook Messenger on a regular basis.
Compare that with the other well-known social platforms:
Twitter – 19%
WhatsApp – 18%
Skype – 13%
Google+ – 12%
LinkedIn – 9%
Pinterest – 9%
Instagram – 8%
Snapchat – 6%
So although there may be chat about other online chats, it’s Facebook that rule the roost (by a mile) and we know that Zuckerberg plans to make Messenger THE primary online chat channel over the next 5 years (source – Wired magazine).
What about the over 45’s?
Here are the 2016 projections (source Statista) for the number of Facebook users by demographic:
45-54 4.4 million
55- 64 3.1 million
65+ 2.3 million
Total 9.8 million of a total 45+ population around 25 million = 39%.
So we live in a country in which approximately 40% of the population age 45 and over are using Facebook as part of their daily routine. Almost 10 million implant prospects checking in, friending, liking, posting, commenting, sharing and chatting.
The latest global trading results for Facebook show a Q4 profit for 2015 of around $1.6 billion (that’s $133 million a week) and confirms that 80% of that revenue is from advertising.
Facebook isn’t a social media platform – it’s the biggest advertising site on Earth.
Your implant practice needs to be there.
As I monitor the Return on Investment (ROI) from my clients’ marketing spend, I am seeing more and more new patient enquiries arriving from judicious Facebook posting and advertising.
Ignore at your peril.
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