In the last 2 weeks I have seen a billboard in a UK airport, advertising implants with crowns at £950 and a Groupon offer for implants at £495.
Inevitably, members of your Front Desk and TCO team are going to have to answer questions about cheaper implants – here is a suggestion on what they might say:
“I’ve seen adverts for dental implants at £950 and you are quoting £1950. Why is there such a difference?”
“We cannot explain how other dental practices arrive at their prices but can we suggest that you ask them the following questions before you proceed to treatment:
We are quite happy to answer all of these questions very openly and we know that our answers will build your confidence and security.
At XYZ Dental we focus our energies on delivering the best clinical care and customer service.
Would you like to book an appointment?”
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